Sunday 19 August 2012
My life as a movie
I was pleasantly surprised this week to see M-Net's new ad campaign to re-position themselves in the market place. It's got all the right suff in. It is a human emotional rollercoaster, that invites viewers to be part of the journey. What I find interesting is that the brand is pointing out the dark and unpleasant sides of life. M-Net has moved on from the Tooth Fairy to real life. It is as if M-Net wants us to believe that magic does not only happens on the screen, but it is part of our everyday life!
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